We already know that E-commerce in China has grown by 31% or more than $ 2 trillion, measured on last year. This growth is predicted to grow 25% this year. In general, there are two main characteristics of the development of e-commerce in China. The retail market in China has achieved amazing achievement selling amounted to 143.5 billion dollars in the last quarter of last year. The rapid development of the world of E-commerce in China is inseparable from the use of seven marketing strategies based on SEO, considering the world of e-commerce is associated with the websites. Here are 7 SEO marketing strategies suitable to be applied in China:
1. Prioritize your SEO in Baidu
In China there are various search engines but Baidu is the most popular one. Baidu is the first Chinese search engine and it is the largest source for references to any information related to China as well as what searched by Chinese visitors.
2. Provide unique and qualitative contents
Copy-paste is not something that is prohibited by most of Chinese search engines. By using China-based search engines, you can be more flexible in adding content to your website. You must realize that the rules determined by Chinese search engines are not so strict like what determined by Google and other American-based search engines.
3. Never criticize the Chinese government
It is important that should not be violated, otherwise you will have problems. Avoid as much as possible sensitive topics that have a tendency to attack the Chinese government policies.
4. Optimize the home page
Try to keep your home page filled with information and links. The difference between Chinese visitors with visitors of other countries lies in their penchant for visiting the home page containing a lot of backlinks. The more backlinks, the better and this habit is supported by various Chinese search engines, including Baidu.
5. Backlink campaign
As already mentioned in point 4, backlink is a very important thing in China. The more backlinks, the more easily a site can be detected by Chinese search engines. The article quoted from a famous website can be used to improve the search. Try finding quality articles from famous websites, and rewrite them in your language and then you can find at least a satisfy result regarding the SEO.
6. Site hosting
Use a different server if you have more than one site. You are also not allowed to use a shared server to accommodate more than one site. This will result in your site will be blocked by the Chinese government. Use the China-based hosting services also to facilitate visitors in finding your site.
7. Do not forget the Tag
Tag is a very important thing. By using the tag proportionally so you can maximize your efforts in order to make your site easier to be detected by Baidu and other Chinese search engines.
I hope the Top 7 SEO Marketing strategies in China above can help you in maintaining your SEO in order to get a more amount of Chinese visitors. Good luck!