What is on-page SEO? As the name suggests, this refers to search engine optimization that occurs within a web page or blog article. While off-page SEO refers to the building of backlinks and increasing social media chatter.
Search engine optimization does not have to be an overly complicated task. It all starts with the web page itself. Before you spend hours building backlinks, look over these 5 SEO on-page tactics that you ought to know.
#1 – Create Readable Content
The old phrase, “Content is King”, still applies and should be the major focus of your on-page SEO. This means creating readable content. Your readers should not have to struggle to get through your content.
By increasing readability, you also increase the likelihood that a visitor will find your content useful. They will be more willing to share it with their friends or family on Facebook and other social media platforms.
How do you know if your content is readable? There are numerous tools for rating the quality of your content. The first step is to check your spelling and grammar. Most word processors have built-in spell checkers. For additional help, look for plugins, such as Grammarly.
The Flesch reading ease scale is another tool you can use to test the readability of your content. Again, you will find this available in most word processors or online through web-based applications.
#2 – Use Proper Meta Tags
If you are building a website from scratch, or using a WordPress plugin, pay attention to your use of meta tags. This includes the title and description of the page. Keep your title to less than 70 characters. The description should be 160 characters or less.
Also, make your title and description relevant to your content. You can try to include your primary keyword once or twice, but readability is still a factor with your tags.
As you begin adding additional web pages to your site, make sure you do not use duplicate meta tags. Use a unique title and description for every page that you create.
#3 – Optimize Your Images
Every page on your site should have at least one image. This helps break up the content, making it easier for your visitors to read. It also gives you another opportunity for including some on-page SEO.
Whenever you add an image, use ALT tags to provide a description of the image. This is another spot where you can include your keyword, as long as it is related to the image in question.
The ALT tag was created so that readers can have an understanding of what the image was supposed to represent, in the event the image does not load correctly. It also serves the purpose of providing a description for visually impaired visitors that rely on programs to read the text or translate the content of the page to braille.
#4 – Avoid High Keyword Density
By now, most website developers and content writers are aware that stuffing your page with keywords is not the best way to improve on-page SEO. Google and other search engines frown upon keyword stuffing and prefer you to focus on the quality of the content. Though, you should still include your keywords naturally within your content.
There are different opinions on this topic, but generally, 2 to 3% is considered an acceptable keyword density. This means that your keyword should comprise about 2 to 3% of your content.
In order to determine your keyword density, find out how many times the keyword appears in your text. Multiply this by the number of words in your keyword phrase. Divide this number by the total word count of the content.
For example, your keyword phrase is “search engine optimization”. The phrase appears 8 times in your 1000-word article. 8 (number of times it appears) x 3 (number of words in your keyword phrase) = 24. 24 divided by 1000 equals 0.024 – or 2.4%.
#5 – Optimize Internal and External Links
Whenever possible, you should try to include links within your content. This includes internal links (links to other pages on your website) and external links. Internal links make your website easier for search engines to crawl. Both internal and external links help your readers find additional information related to the topic on your web page.
For good on-page SEO, use your keywords in the anchor text. But make sure that the anchor text flows naturally with your content. Anchor text simply refers to the text that contains the link. The links you choose should direct visitors to useful information. When linking to an external website, link to trusted sites of authority. This includes any sites that are at the top of their field or leaders within their industry.
Use These Tips Whenever You Create a New Web Page
These are simple on-page search engine optimization tips that anyone can use to attempt to increase their search engine rankings. In fact, you should try to remember these suggestions whenever you create a new page or blog post. Start by writing quality content, without worrying about your SEO. This allows you to create useful and informative content for your visitors. From there, you can begin incorporating these on-page SEO tactics.