Should You Syndicate Your Content? | SEO World

Wednesday, March 2, 2016

Should You Syndicate Your Content?

Its a question some people ask, but never fully grasp the answer: should you syndicate your content? Syndication means you share with others what you write, essentially distributing it to select websites to have it republished in its entirety. That also means duplicate content is created, what can lead to more issues. We’ll take a look at content syndication and attempt to answer the main question or at least give you the tools needed to making an informed decision.

What is syndication?

Plainly said, syndication is where you take content you own and license it to others to publish it on their sites. Traditionally, syndication meant that whatever you produced was sold on a subscription basis. You’d earn a fee for allowing your work to appear elsewhere.

Syndication can include any number of things, including articles, stories, cartoons, news stories, data, or what have you. Recipients are typically other outlets, including television stations, radio stations, periodicals, and web sites.

Why should you syndicate?

Syndication is useful for the express purpose of helping you extend your reach. If you’re looking for financial compensation, you’ll be extremely disappointed — there is little chance you’ll get paid anything.

That said, there is “payment” you can expect and that comes in the form of exposure. Not only will new people read your works, but you’ll extend your reach to an audience you may not have been able to penetrate previously.

Let’s face it: your niche blog is very good, but it gets lost in the search engine results pages (SERPs). On the other hand, a far larger website may have the reach and respect to extend your influence if you share what your write. That’s the type of reach small time websites can only dream of unless they pursue syndication.

Syndication and licensing

What you own is yours. When you give permission to another party to use your content, then that intellectual property is “lent” forth, effectively granting that party permission to license. You still own it and you never release ownership under syndication. Consider it “borrowed” material or a duplication of the same.

With syndication, you aren’t restricted by the number of sources that license your product. Indeed, if you find multiple sources interested in your content, then you’re free to work with each one. On the other hand, some sources want an exclusive right to republish. Only do this if you’re confident that the source has the exposure you want. At this point, seriously consider asking for payment.

The Agreement

When licensing content, you should know that the content can only be used in the way authorized by you. This means that the licensee may not change anything without your permission. Your byline, word count and author’s resource paragraph must not be changed.

As for duplicate content, the work around here is a fairly easy one — simply publish what you want to your site, give it one or two weeks, and your article will be indexed and established online. After that, you can share it freely. Moreover, you might also change the title to distinguish it from the original, leaving everything else the same. Make sure that you offer a link back to the original article.

Making it Better

Are you ready to make your website better? Syndication is one way especially if you already produce excellent content and are looking for ways to improve what you produce.

At this time, you might also review your list of local seo companies to find one that is right for you. An SEO company can advise you on the many facets of syndication, including reaching recommended sources and distributing same.