Are you looking for a company to handle all of your website SEO needs? There are a number of different companies out there, but not all of these so-called experts are going to really give your website the best SEO treatment. In fact, if you go with one of the wrong companies, it’s possible your website will fall in the rankings or, at worst, be placed on a search engine blacklist for using questionable SEO techniques. Here are some tips for finding the best SEO companies out there, that will make your website the best.
Ask for References
A good SEO company should have an online portfolio, or provide you with references, so you can get an idea of the work they do. This portfolio should include a good number of websites the company has done. Ideally, these websites will still be live, so you can visit them to see how the navigation works and what other pages on the site look like. If all you can see is a small thumbnail of the homepage, and can’t find the website online, you can consider that a warning sign.
You can also often find testimonials and reviews from satisfied clients. Reading through these reviews can help you see how the company works and what type of experience you can expect.
Do They Do Research?
SEO is really all about using the right keywords. While tracking traffic, and ranking highly in search results, is important, it doesn’t help your business if you’re ranking highly in the wrong searches. If you are, it means most of the people who are visiting your website aren’t your target audience. Chances are, they’re not buying your product. If you have a high amount of traffic but very low conversions, the problem may be that you’re targeting the wrong people.
That’s why it’s very important that your SEO partner do research into your business. This will help them determine the right keywords for you. One way of doing this is to work with a local SEO company. If you were looking for SEO in Dubai for example, Flare would be a great choice. A local company is likely to understand the right keywords for local SEO, plus you can meet with them in person instead of talking on the phone or through email.
Do They Follow-Up with You?
SEO isn’t a one-time job. Your SEO partner should regularly monitor your traffic and conversions, to see if your keywords need to be revised. Sometimes, you have one or two under-performing keywords that could be replaced. Other times, you may need to scrap most of your keywords and start over. This is especially true after search engines change their algorithms. Some SEO strategies that worked before may suddenly put your website at the bottom of the list. When that occurs, your SEO partner should be ready to step in and revise your site.
If you find a SEO company that provides you with references, is willing to research your niche, and has a plan for reporting and revising keywords, you’ve found a great SEO partner.