How to Do Keyword Research for SEO | SEO World

Tuesday, April 25, 2017

How to Do Keyword Research for SEO

Keywords are essential for any website, especially if it wants full optimization through a search engine like Google. However, coming up with just the relevant keywords is not as easy as it might sound. You need a lot of research on your part that will enable you to come up with useful keywords.

Thus, thorough keyword research is necessary. Since you are more likely to come up with hundreds if not thousands of keywords, it is vital that you follow some different guidelines that will enable you to realize the right results within a limited amount of time.


Take Time And Understand What Is Expected Of You

Since a website is a conglomeration of web pages, it is paramount that you take time and understand the underlying theme in each of these pages. In so doing, you can be productive in your research since you already know what your primary search entails.
As a result, you end up with keywords that will make your website a common center of attraction.

Use A Conversion Funnel As A Guide To Keyword Research

As much as you might wish to optimize your entire site, using keywords in each and every page is not something you would want to do. For the best SEO results, optimize particular pages that you know will generate customer traffic for you.

Also, concentrate all your energy during keyword research in finding words that will make such pages easily attainable when searched for through search engines.

Make The Internet Your Friend

During keyword research, it is important that you get to know what your competitors are doing. For this reason, you will be able to develop keywords only relevant to your website. Besides, search for your keywords using automated systems like Ubersuggest, RegEx, and Mergewords. It is these systems that will give you a sense of direction as you begin with your research.

Scale Down Your Search Volume Especially For Individual Keywords

As it turns out, search volume is not always useful to optimizing your website. Better results can only come to a realization if only you center your research in creating more search volume for a group of interrelating keywords rather than on individual ones. Compounded keywords prove to give you better reception at the end of the day.

Increase The CPC Index

It is vital that you increase your CPC value during keyword research, by lowering the search volume. However, you are advised to use your best judgment situations do vary from time to time.

Will A Short Break Do You Any Good?

Keyword research is a highly intensive exercise. Time and again, you might find that after many hours of research, you have come up with more than a hundred irrelevant word combinations. When this is the case, do not build your frustration and anger.

Take a few minutes or hours off the job so as to give your brain time to cool down. As soon as you get back to your workstation, you will be amazed as to how much effective your efforts pay off this time round. Besides, you might also be able to realize better keywords out of the big picture.

Conclusion

Do not rush during keyword research. Take all your time to find the right word combinations. When you fall into loopholes, take a chance to consult others who are familiar with such an exercise as they will be able to give you a sense of direction.