7 THINGS TO KNOW ABOUT BAIDU SEO | SEO World

Friday, June 16, 2017

7 THINGS TO KNOW ABOUT BAIDU SEO

Baidu is the most applied search motor in China, commonly in advance of Google with 70% current market share, and only 2% with the US giant. The search motor ranks fifth one of the most visited websites in the planet and currently has more than 800 million internet web pages.

In the commencing, Baidu’s positioning was: “Baidu understands Chinese better.” This system was economical because shortly immediately after its IPO on the New york Inventory Trade (Nasdaq) in 2005, the business saw its share climb from 27 to over 122 pounds.


Baidu now delivers a wide vary of solutions, including internet queries, impression lookup, new music, community forums or even a Q & A service, for example.

The Chinese search engine is also known for its controversial relationship with the Chinese government, including all Q & A moderated by the Chinese Ministry of Public Security.

SEO ON BAIDU

SEO on Baidu requires several steps, which may be different from what needs to be done on Google. The notions of trust and notoriety remain essential for companies wishing to enter the Chinese Market place and be visible on Baidu.

• A CHINESE WEBSITE HOST

It is necessary to opt for a local host, because favors the websites hosted in China and penalizes those hosted abroad (less fast and a lot more likely to be censored). Several, far more or less, tedious steps are required to find a good one.

First, you need to accept the conditions of the Chinese government and obtain an ICP number (a compulsory certificate for any website hosted in mainland China), and that can be complex (physical and legal representation on the spot). A merchant website will also need to get a commercial ICP number, which is hard to get too.

It usually takes a month to get an ICP number through the host.

• CHOOSE A CHINESE DOMAIN NAME

Your Trustrank will be higher, so you will be extra visible if you opt for a Chinese domain name (extension “. cn” or “. com.cn”). However, they can only be booked by Chinese citizens who have proof of residence in mainland China, then a partnership or assistance must be considered.

Also prefer a domain name written in pinyin rather than in English or in another foreign language. Finally, the secure HTTPS protocol allows improved ranking on Baidu.

• THE V LABEL

The V-label of a site is displayed on the results page and makes users additional confident towards your website. Those certifications can be obtained from Baidu. The V1 certification costs $65 when the V2 is obtained for about $860. Finally, level V3 can’t be purchased.

These three levels require additional or less precise checks by the Baidu teams, on the information and expert services offered by the company.

• OPTIMIZATION OF SEO TAGS

Like with Google, don’t neglect tags on Baidu. often allow the website to be inside the top results of the look for engine.

For example, the title tag and the description tag: a relevant article begins with a catchy title. Each page of the site contains a description of its content…

• QUALITY CONTENT AND QUANTITY

Baidu gradually emphasizes extra on quality than on quantity. Previously, the additional internet pages you had (content) and the a lot more likely you were to be well referenced by Baidu. Today, the Chinese look for engine copies Google’s algorithm to promote quality content.

This includes regular updates of a website and its content (adding new
pages and updating the old content regularly).

• FOCUS ON HTML

A simple and fast website developed in HTML is preferred to a JavaScript and Flash one. This is especially important for a comfortable mobile navigation (in excess of 650 million monthly mobile 

• QUALITY BACKLINKS

will help you in many ways.

First, internal links direct users to the right information: it is a way to simplify the navigation on your website and to improve the user experience. The internal links also help you with SEO given that they show to Baidu that your content is consistent across the different internet pages of the website.

External links allow to spread content to a wider audience. Indeed, they redirect Internet users to other information that might interest them.

To optimize those links, make sure that they come from and direct to trusted web sites. You must then work to have links. Indeed, the Baidu Lvluo program aims to penalize internet sites using artificial techniques to obtain 

BAIDU Expert services FOR SEO

In addition to the companies offered by Baidu for instance Baidu Tuiguang (Google AdWords equivalent) and Baidu Tongji (Google Analytics equivalent), there are various products similar to Google’s.

• BAIDU ZHIDAO (BAIDU ASK)

This Q & A platform works with a point system. A person can ask a question using a virtual sum of money, the selected answer is then rewarded. Questions and answers are checked thoroughly. To have the answers validated, you must own a account with a high level and a maximum number of stars.

Obtaining a link on this type of platform makes it possible to get traffic and has a much more or less important impact on your natural referencing. On the other hand, announced to give less and less weight to the links coming from this platform, which is nonetheless a good way to generate traffic and awareness.

• BAIDU BAIKE (BAIDU WIKI)

Equivalent to Wikipedia, the platform launched in 2006 has really grown from 2010.
Baidu gives importance to the links of , and it is recommended for a good natural referencing to create a business card (the cards are very verified by Baidu).

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