4 questions to ask while choosing your SEO firm | SEO World

Tuesday, January 16, 2018

4 questions to ask while choosing your SEO firm

The increasing importance of SEO has led to the mushroom growth of umpteen numbers of SEO firms around. It’s not exactly wiser to randomly sign up with first SEO company you come across online. Experts advise to make a shortlist of 4-5 potential names first and then take a comparative study on them. There are 4 important questions you should ask the SEO firms before finalizing the deal.

How long have you been in the market?

Search engine optimization is a complex field and it takes time to master it. Thus, industry experience is a key metric when you are taking a comparative study for choosing a suitable firm. Go for a firm which has been operating successfully in the market for more than 4 years.

Could you provide contact details of previous customers?

You can judge the reliability quotient of SEO firm by what its previous customers have to say about it. A credible SEO company will be flexible to provide contact details of previous customers to prospective clients. Contact 3-4 previous customers to gather a fair idea of the experience of working with the SEO company. 

Most importantly, check whether the previous customers are willing to work further with the same SEO company for their next marketing campaigns. For example, if you check the website of Johnny Chen SEO, you will see most of the clients are looking forward to work with the company for their next projects. It’s a sign of great assurance of the credibility factor of the company.

Do you update yourself about the latest SEO trends?

SEO is a dynamic field where new strategies and features fast replace the older algorithms. Thus, it’s very important for a SEO professional to update himself about the latest SEO trends. The digital commerce space is marred with fierce competition where only the most advanced SEO campaigns can survive. So, make sure your chosen SEO firm is well aware of the hottest optimization techniques trending this year. Ask the company to detail about a few new SEO trends in 2018. Check for terms like “optimization for Position 0 or Featured Snippets”, “Mobile responsiveness” and “Voice-enabled search queries”.

What strategies are you going to use for my campaign and why?

This is one of the most crucial questions to ask the SEO companies while running the comparison study.

It’s true that you will need to channelize multiple optimization strategies for widespread reach- but- not all strategies will be equally relevant for every campaign. A knowledgeable SEO company will only ask you to pay for the most compatible strategies for your specific campaign. So, ask the companies what strategies will be most relevant for your particular project. Don’t forget to ask them the typical reasons behind the selection of such strategies. A reliable firm will patiently explain to you the importance of each strategy chosen for your project. 

But before everything, a credible company will first ask you about the needs, expectations and goals of the campaign. The leading companies always focus on customized SEO to ensure the client’s specific business and target needs are addressed at their best.