Beginner's Guide to Search Engine Optimization | SEO World

Wednesday, January 31, 2018

Beginner's Guide to Search Engine Optimization

If you have a website and you want a good ROI or return of investment but you Don’t have any knowledge about search engine optimization or SEO then for a growth of your business it's very important to know that how SEO can help give you in getting a good ROI. Do you know what SEO is all about and how many types its is or how many parts they it's have?


Well SEO is a part of digital marketing, the main focus of SEO is on growing the visibility in non-paid search engine results. SEO helps your website to improve its ranking in the search engines. It's also helpful to generate traffic on your websites. SEO professionals believe that SEO is a matter of making sure that your website is structured in a way that search engines can easily understand and to help in that, there are various companies who provide affordable SEO services in Toronto. These companies provide professional SEO Services to the businessman.

The SEO service provider companies use various types of strategies to make their client website more visible on the internet. For that, they implement the various type of SEO techniques which help websites to get a higher rank on search engines and have you ever wonder that why higher rank of your website is important? It is important because studies show that more than 70% of customers buy the product from the website which is on the first page of search engines. If you analyze the previous data you will see that SEO gives genuinely great ROI to their clients.   

For that, there are various techniques which are used by SEO companies 

Three Types of SEO

White Hat: While doing SEO when you follow each and every rule of Google guidelines it's called White Hat SEO. 

Black Hat: Well black Hat SEO is something which is not recommended by any SEO professional. It's a process of creating back links on the websites which is already expired called black hat SEO. Google guidelines don’t allow these type of SEO and if you still create back links on such sites and Google analyze then Google will not take time to disqualify your site.

Grey Hat:

A mixture of both white hat and black hat SEO is called Grey hat SEO. SEO believes that its partially illegal and have certain chances to get your site disqualify. People do this when they don’t find any other option to get their site rank.

SEO HAVE TWO PARTS

On Page SEO

Off Page SEO

ON page SEO: In On page SEO we add page titles, meta description, meta keywords for that website. Every website has a different URL’S, which has different page titles, meta descriptions, and keywords.

OFF page SEO: Off-page SEO is about creating your website links on the other websites through various ways like directory submission article submission, Guest post, bookmarking, image sharing, PPT sharing and so on. Implementing these things help the website to get a higher rank.

While doing SEO you have to keep these things in mind so that you can optimize your website well for search engines.